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A surprising deal last week from Starbucks (SBUX -0.3%) in which consumers could buy $10 worth...
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Monday, September 10, 2012, 10:59 AM ETA surprising deal last week from Starbucks (SBUX -0.3%) in which consumers could buy $10 worth of coffee products for $5 on LivingSocial looked like a bit of a loss leader designed to bring in a flood of traffic. However, the surprising part of what now marks the largest daily deal ever sold on either LivingSocial or rival Groupon (GRPN 0.0%) is that LivingSocial fully subsidized it while Starbucks coolly brought in the full $15M in gift card revenue.
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I'm having flashbacks of "it's all about the eyeballs!"