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The Butterfly Effect: A report from IBM's Benchmark shows a sharp increase in sales drive by...
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Wednesday, September 19, 2012, 1:03 PM ETThe Butterfly Effect: A report from IBM's Benchmark shows a sharp increase in sales drive by social media referrals over the last two months with investments in online and mobile channels starting to contribute significantly to results. Despite the plans of major retailers to see back-to-school shopping spur electronics buying, in somewhat of an odd twist it was home furnishings that showed the biggest pickup in sales. On watch for a potentially big second half: BBBY, WSM, ETH, KIRK, HVT.
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