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Wednesday, Sep 26
2012, 12:52 PM
McDonald's (MCD +0.3%) exec Bob Langert throws a bit of a monkey wrench in the theory that...
McDonald's (MCD +0.3%) exec Bob Langert throws a bit of a monkey wrench in the theory that buying locally-produced food is more environmentally friendly than food purchased from national distribution chains. He says the company has extensively studied supply chains to determine that sometimes transportation efficiencies lose out to production efficiencies. If he's right, McDonald's may try to beat down some of the claims of superiority of Whole Foods Market (WFM -2.1%) and Chipotle (CMG -1.1%) on the environmental issue.