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Wednesday, Sep 26
2012, 2:17 PM
Dish Network vs. Network TV: The bitter battle between media persona non grata Dish Network...
Dish Network vs. Network TV: The bitter battle between media persona non grata Dish Network (DISH -2.1%) and broadcasters rages on even as it becomes increasingly clear that the company won't back down from offering its Hopper DVR service that zaps commercials. Though execs such as CBS CEO Les Moonves continually try to hammer away at Dish over the feature, is a seismic shift in the advertising-supported TV model already occurring? Product placements inside of TV shows is already a reality and consumers have other commercial-free content options, not to mention the alluring fast-forward button.