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Viewing audiences are so small for 3-D TV that ratings don't even measure a blip on the...

  • Friday, September 28, 2012, 10:05 AM ET
    Viewing audiences are so small for 3-D TV that ratings don't even measure a blip on the Nielsen's rating system. Despite the apparent apathy of consumers, new TVs for the holiday season are embedded with the feature and cable firms continue to put 3-D channels in premium packages. Execs with Disney (DIS +0.5%) say they are just ahead of the curve and the future for 3-D is still bright, but industry watchers can't help but note that many families with 3-D TVs don't even bother to buy the glasses needed to watch the novelty service.
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This news story has 2 comments:

  •  
    Gimmick - pass.
    28 Sep 2012, 10:37 AM Reply Like
  •  
    Sometimes you really can just tell by looking at something that it's a terrible idea. I have to wonder what ticket sales for 3D movies in theaters would be like if customers weren't basically forced by a five-to-one showings ratio to buy them. I have seen a number of films in 3D and have not particularly enjoyed the 3D aspect of any of them. I absolutely cannot imagine voluntarily wearing glasses in my home.
    1 Oct 2012, 02:10 AM Reply Like
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