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Yahoo (YHOO) is once more trying to mount a challenge to Google's (GOOG) AdSense display ad...

  • Friday, September 28, 2012, 6:27 PM ET
    Yahoo (YHOO) is once more trying to mount a challenge to Google's (GOOG) AdSense display ad network by launching Yahoo Bing Network Contextual Ads (ed: doesn't that roll off the tongue?), a solution that lets Yahoo/Bing search advertisers buy text ads for 3rd-party sites. Marissa Mayer has made improving ad monetization a priority, and reportedly wants to invest hundreds of millions in ad tech to further this goal. Contextual ads could be a good proving ground.
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    "WhyBeeEnnSeeAy" rolls okay. Maybe "Ee-beenk-uh" for the cool kids. Just "Why-Bee" for the hapless Yahoo development team.
    3 Oct 2012, 10:56 AM Reply Like
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