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Monday, Oct 1
2012, 1:46 PM
Citigroup analyst Deborah Weinswig advises retailers to keep a sharp focus on online initiatives...
Citigroup analyst Deborah Weinswig advises retailers to keep a sharp focus on online initiatives despite the staggering growth numbers bandied about for mobile and social networking sales. Estimates from Forrester Research indicate online retail sales will surge to $327B by 2016 - a mark that is estimated to be 10X greater than what smartphone sales will generate. A roadmap for retailers: Adopt a clever omnichannel strategy that produces synergistic benefits to complement online and brick-and-mortar businesses instead of poaching sales with hyper-aggressive mobile promotions.