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Facebook (FB +1.5%) monetization data chief Brent Smallwood tries to counter criticism of the...
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Monday, October 1, 2012, 7:02 PM ETFacebook (FB +1.5%) monetization data chief Brent Smallwood tries to counter criticism of the company's low ad click-through rates by arguing ad clicks give an inaccurate view of a campaign's effectiveness. While relevant for e-commerce firms trying to make immediate sales, ad clicks don't matter as much to brands trying to drive offline sales, Smallwood argues. Facebook is counting on its partnership with Datalogix to provide marketers with data about offline conversions. (COO remarks)
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If i were an insider with lockups expiring in oct, nov or dec and if i were very bullish on the stock, i would sell into his rally in oct, nov and dec and pickup for a fraction of the stock in May 2013 . With the money saved in the process, i would plan retirement.
For those that don't know:
http://lat.ms/Ql8Vqc