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Darden Restaurants (DRI +0.4%) says it will revamp the menu at its Red Lobster chain amid...

  • Tuesday, October 2, 2012, 10:48 AM ET
    Darden Restaurants (DRI +0.4%) says it will revamp the menu at its Red Lobster chain amid slumping sales to accounts for diners who want lighter and cheaper options. Restaurants will increase the number of non-seafood items on its menu to 25% from 8% as early as October 15. No word yet on if Red Lobster will change its name similar to how Kentucky Fried Chicken re-invented itself as KFC to broaden its appeal.
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This news story has 4 comments:

  •  
    Maybe $ 4.25 gas may have something to do with lower sales??? You think????
    2 Oct 2012, 10:54 AM Reply Like
  •  
    "Lobster, Mac and Cheese?"

    "Chicken Fried Lobster?"

    "Squid Pizza Hut?"
    2 Oct 2012, 10:55 AM Reply Like
  •  
    Sounds like they're going to blow up the brand that they've spent years trying to build. Seems not too smart. Like rjj1960 says above, lagging sales have more to do with this crappy economy and things like high gas prices than it does with the menu items.

    Yeah, Lobster McNuggets...brilliant idea guys.

    Disclosure: long DRI (for now)
    2 Oct 2012, 11:37 AM Reply Like
  •  
    Maybe they could serve better quality and better prepared lobster.
    3 Oct 2012, 04:36 PM Reply Like
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