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Tuesday, Oct 2
2012, 6:05 PM
Mobile ads are "the only advertising medium available continuously all day," says Millennial...
Mobile ads are "the only advertising medium available continuously all day," says Millennial Media (MM) CEO Paul Palmieri, making a bull case for a platform whose effectiveness has been questioned due to concerns about tiny displays and the ability to turn clicks into purchases. Palmieri notes mobile still only accounts for 1% of ad spend, in spite of accounting for 10% of media consumption - it might not be necessary for that gap to be eliminated for the market to grow rapidly. (click rates) (eMarketer)