Coca-Cola (KO +0.1%) is the most valuable brand in the world with a total brand value estimated...
Wednesday, October 3, 2012, 2:11 PM ETCoca-Cola (KO +0.1%) is the most valuable brand in the world with a total brand value estimated at $77.8M, according to Interbrand. The group makes the case that the strength of a brand helps a company ask for a premium price for its products and brings in additional earnings. With KO scoring 5X higher than PEP on brand valuations, will the debate re-ignite that Coca-Cola should raise its soda prices?
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