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Though Nokia's (NOK) Steven Elop says he's unaware of any Microsoft (MSFT) smartphone plans, The...
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Wednesday, October 3, 2012, 4:13 PM ETThough Nokia's (NOK) Steven Elop says he's unaware of any Microsoft (MSFT) smartphone plans, The Verge is joining BGR in fanning the rumor mill. "Multiple insiders" claim Microsoft doesn't plan to announce a Surface smartphone this year, but likely views it as a "Plan B" if pending Windows Phone 8 launches (I, II) don't go well. When asked about the rumors, a Microsoft spokesperson responded with PR-speak about support for hardware partners.
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Ok, so it doesn't apply 100%, but my point stands.
Stores, hardware, secrecy etc.
Why not just buy Nokia?
I am all for several more companies to jump in to reduce costs to consumers just like the PC.
MicroSoft's bread and butter is in licensing desktop/laptop/server operating systems. They produce operating systems that can literally run on hundreds of different CPUs mounted in hundreds of different motherboards made by many different vendors. Combine this with hundreds of different videocards, peripherals, storage and memory and the number of permutations are enormous. MicroSoft OS is really an amazing piece of software simply because it CAN run on all of these different systems. Any problem with a windows PC is blamed on the Windows OS even though the vast majority of these problems are caused by faulty/buggy hardware or poorly written device drivers/firmware from the thousands of different vendors that contribute to our computers.
Contrast that with what Apple. Apple maintains total control of the hardware ... and the software ... which allows them to focus on a much smaller cross section of drivers and hardware. This enables them to really tune the OS for specific hardware and to really give the user a great experience.
This approach has now been adopted by MS within their Windows Phone OS. Windows Phone 7 and WP 7.5 are smoooooth and very responsive to the user. It doesn't exhibit any of the freezing, choppiness and lag that is common on Android devices. The control over the hardware specs allows MicroSoft to tune the hell out of the OS to deliver a great users experience on lesser hardware.
Building the hardware and software portions of the Phone was the easy part. The real challenge is to get people to try WP8 in person. MicroSoft needs to figure out how to make WP8 cool or interesting enough that people will actually look at it before just buying the latest version of the phone that they are currently using. If WP7.X is any indication MS can win over many customers if they get them to actually try it out in person. For this to happen they need to work with all of the carriers and give sales staff incentive to demonstrate it to customers.
The phone OS and hardware is great (Just ask Siri or Steve Wozniak). Steve only knows because he actually used it and decided for himself. I am curious how MS will approach this because television commercials alone won't win this battle and may just lose the war along with a lot of the media budget.
Now Nokia know phones, they make great phones and everything I've heard about the 920 says it should do well. But if it doesn't and WP8 is yet another failure in the mobile marketplace, Nokia will have to jump ship to something else leaving Microsoft with nothing credible to compete with. HTC and Samsung would be likely to do the same.
This leaves MS in a dying market with no roadmap to mobile. I think I made the point before, MS needs Nokia more than Nokia needs MS.
Look for better than expected earning numbers.
"Due to Nokia’s bet on the software, Nokia made it very clear that the exclusive rights it gained on the software giant would also allow Nokia to put its foot down on the Microsoft smartphone, if need be. So, says Elop, he is not worried at all. " http://bit.ly/QAboNR