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Wednesday, Oct 10
2012, 9:13 AM
Toys R Us will open toy departments in 24 Macy's (M) stores this holiday season in a "pop-up"...
Toys R Us will open toy departments in 24 Macy's (M) stores this holiday season in a "pop-up" concept that the companies say could extend into the future. On the one hand, the use of a mini-stores inside of Macy's stores sounds dangerously close to the celebrated J.C. Penney transformation, but on the other hand, without the over-the-top fanfare and alienation of long-time shoppers the two concepts are miles apart. Could this holiday season be the push Toys R Us needs to go public again?