Market Currents
Wendy's (WEN) updates its iconic logo with a new font and more vivid image of the freckled girl...
-
Thursday, October 11, 2012, 8:40 AM ETWendy's (WEN) updates its iconic logo with a new font and more vivid image of the freckled girl known to millions as it tries to put a charge behind its transformation. The company says its ultimate goal is to be a five-star restaurant at a three-star price. (Previous: Quick-service restaurants play follow the leader)
Other date
Latest Consumer Articles
This news story has 2 comments:
I think they made a big mistake when they showed us in a commercial blitz that the Wendy we all loved, that freckled little pigtailed girl, had grown into a fat, unattractive middle-aged girl.