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Kellogg's (K +0.6%) recalls certain boxes of Frosted Mini-Wheats Bite Size Original and...
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Thursday, October 11, 2012, 12:50 PM ETKellogg's (K +0.6%) recalls certain boxes of Frosted Mini-Wheats Bite Size Original and Mini-Wheats Unfrosted Bit Size cereal due to potential contamination from metal fragments. Yesterday, the company affirmed its full-year 2012 guidance which seemed to take into account estimated costs tied to the recall.
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This is a set-back for K, a company that was just about to unveil their new cereal, "Shredded Scrap Iron." The product had been pre-approved by Michelle Obama and Mayor Bloomberg and was said to contain 15,000% of the daily requirement of magnesium.