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On top of all of Zynga's (ZNGA) other issues, Credit Suisse believes the company's efforts to...
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Thursday, October 11, 2012, 6:40 PM ETOn top of all of Zynga's (ZNGA) other issues, Credit Suisse believes the company's efforts to become a platform for 3rd-party developers are being undermined by diminishing loyalty for Zynga's home-grown titles. "With users now apparently migrating from new title to new title with lower stickiness for the older games," Zynga's ability to cross-sell 3rd-party titles becomes questionable, and the risk of cannibalizing its own games increases.
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