Microsoft (MSFT) has acquired MarketingPilot, a developer of marketing automation software, for...
Wednesday, October 17, 2012, 1:39 PM ETMicrosoft (MSFT) has acquired MarketingPilot, a developer of marketing automation software, for an undisclosed sum. Microsoft plans to integrate MarketingPilot's products, currently aimed at marketing and ad agencies, with its Dynamics CRM software line. Eloqua (ELOQ) and ExactTarget (ET) are two providers of cloud-based marketing automation software. (StorSimple acquisition)
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