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A recently released TD Ameritrade-commissioned study shows investor awareness of ETFs is...

Thursday, October 28, 2010, 11:27 AM ET
A recently released TD Ameritrade-commissioned study shows investor awareness of ETFs is surprisingly low. According to the study, which was conducted over the internet by Maritz and has a ±3.4% margin of error, only 34% of investors had heard of ETFs, 25% had a basic understanding of what an ETF was, and just 15% owned at least one ETF - which means lots of potential upside is still there for issuers.

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This news story has 4 comments:

OptionManiac Comments (3064)

And what do they classify as an investor?

28 Oct 2010, 11:42 AM Reply Like

Terry330 Comments (836)

You can see why Conservatives want to turn over American retirement funds to Wall-Street.

28 Oct 2010, 11:50 AM Reply Like

tripleblack Comments (11468)

"...which means lots of potential upside is still there for issuers."

LOL, wrong.

The 34% who knew what ETF's are used for is neatly balanced by the other 66% that has been terrorized into fleeing the equity markets.

28 Oct 2010, 11:53 AM Reply Like

Luke Skywooker Comments (374)

Doesn't ETF mean Eat The Food?? I'm buying more McDonalds.

28 Oct 2010, 12:39 PM Reply Like

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