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More on Google's Q3 bombshell: Those hopes of rebounding ad prices were misplaced: cost per...
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Thursday, October 18, 2012, 1:05 PM ETMore on Google's Q3 bombshell: Those hopes of rebounding ad prices were misplaced: cost per click fell 3% Q/Q and 15% Y/Y, after rising 1% Q/Q in Q2. Mobile search is one culprit, could e-commerce ad competition be another? Paid clicks, boosted by mobile growth, rose 6% Q/Q and 33% Y/Y. 53% of revenue came from international markets, down slightly from Q2's 54% (is Europe weak?). Motorola revenue was $2.58B (-21% Y/Y). Opex was 34% of revenue vs. 33% in Q2. Capex was $872M, +12% Q/Q. CC at 4:30PM ET (webcast). GOOG -9%, shares halted. (PR)
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Anyway, regarding Google itself, this is a good opportunity to but some leap year out-of-the-money calls at a lower price. Make sure you put your bid well below, though, and let scared market come to you when it reopens.
...not often, but sometimes it is just too easy!
MMI is a disaster. They should strip the patents and jettison that business. The time of their advertising monopoly is growing shorter. Eventually they aren't going to be able to fund a vast array of money-losing operations using their monopoly profits in search.
it's going to fall no matter what.