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"We caught someone red-handed trying to buy reviews for this business." That line will now...

  • Thursday, October 18, 2012, 2:11 PM ET
    "We caught someone red-handed trying to buy reviews for this business." That line will now appear on the Yelp (YELP -2.9%) pages of businesses caught trying to buy favorable reviews. Yelp isn't a stranger to concerns about its reviews being influenced by questionable business practices: the company has been accused in the past of removing positive reviews for merchants who refused to buy Yelp ads, and/or demanding ad purchases to remove/modify negative reviews.
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This news story has 3 comments:

  • YELP is totally dishonest. I recently visited a 5-star Middle Eastern restaurant. It had glowing reviews from months back. All 5-star. It was a small, cafeteria type hole-in-the-wall restaurant with average food. I spoke to the owner, and he told me he's been in business only two weeks!! I've been approached by YELP salesmen promising to bury negative reviews if I bought ads. I turned them down. As it is now, many of us business owners don't want anything to do with YELP, because it's a scam and totally dishonest.
    18 Oct 2012, 02:20 PM Reply Like
  • yelp is a scam, and requires too much effort to filter out the BS reviews.
    18 Oct 2012, 02:25 PM Reply Like
  • I can't help but wonder if this new tactic by YELP is simply an extension of their current sales model. It is widely known in the small business community that if you don't buy their worthless advertising that they will smear you by hiding good reviews and featuring bad. It would be a clever enhancement to label a small business as a gamer of the system if one refused to be extorted. I also wonder how long it will take the market to see YELP for the worthless joke that it truly is.
    18 Oct 2012, 02:44 PM Reply Like
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