Market Currents
More on McDonald's (MCD): The company sees "challenging conditions" lead to sluggishness across...
-
Friday, October 19, 2012, 8:11 AM ETMore on McDonald's (MCD): The company sees "challenging conditions" lead to sluggishness across the globe. Global comparable sales up 1.9% Y/Y, with Asia/Pacific, Middle East and Africa sales rising a disappointing 1.4% and U.S. sales on the weak side with a 1.2% pace. Pricing initiatives helped boost Europe which saw 1.8% comparable sales growth off of negative guest traffic. The short-term outlook is painted bleak, with Q4 sales trending "negative." MCD -2.3%. (PR)
Other date
Latest Consumer Articles
This news story has 3 comments:
To drive earnings higher in the short term, I believe MCD needs to
be creative and offer a dynamic promotion similar to what they did
with their McCafe coffee drinks. Add to your stock positions in the
$82 to $85 range. Remember, McDonald's is a dividend aristocrat
as well.