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Apple (AAPL +0.6%) estimates were lowered today in response to Tim Cook's iPad comments and...
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Wednesday, October 24, 2012, 7:16 PM ETApple (AAPL +0.6%) estimates were lowered today in response to Tim Cook's iPad comments and worries about iPhone 5 supply issues. But with shares now at 11x FY12E EPS (exc. cash), these concerns might be baked in ahead of tomorrow's report. The iPad Mini's pricing is yielding plenty of debate. Nomura: "A 65% price premium ($129) is significant and ... allows for Amazon and Google to continue to build out their positions." Baird: "Though priced above [rivals], the device is thinner, lighter, boasts a bigger screen and better cameras, and ... much wider app selection."
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This news story has 34 comments:
i hope the ipad mini sells a crapload. my aapl investment depends on it.
Those who buy it and those who use it know that an "Apple" is worth every penny they pay for one.....
Long AAPL
This much ado about price being too high is total BS.
Apple stuff has an elegance to the device, also.
people are now spoiled by the $200 price, and forget that amzn and goog make no profit on the tablet.
http://bit.ly/Rxekdm
All upgraged products are making great products even better.
Buy now or suck wind. I still have my standing offer about who will be the braggard at Thanksgiving dinner the uncle who is short or the Mom who is long. Then wait for February earnings.
Tomorrow may not be great but who cares, at this price you should not expect anything but upside. Period
Stock down - a big whooping 14% from it's high which if you remember was 66% up from Jan 1 - I am not sad owning a stock that has appreciated ONLY 53%
There is a VERY good 12-18 month risk reward here.
The sell off yesterday was idiotic. The mini IpAd should be premium priced, and will still steal 50% of the low end market. Your average middleclass person will shell out another $100 to get an Apple. Most of them anyway, the ones who care about quality. Bottomline, Apple will pre sell every single copy they can possibly make and will book a nice margin on every item. Thdeir competitors are practically giving away theri low end items just to stay in the game. Huge difference. Kindles are no real threat to Apple iPad. Just another low end pretender trying to sell downloads.
While others must advertise, Apple creates in silence. . .
Wake Up!
With lousy internals (512MB RAM in 2012 are you kidding?) the performance of this will be highly inferior over a long period of time and when customers start to compare this against the competition (Nexus) they'll find the Apple "premium" is a big joke.
No doubt all the blinkered Apple bulls will continue to live in denial but ask yourself why Jobs refused to release a 7-in while he was in charge. Ask yourself when releasing a more expensive, 2-generation old product has ever been a good market strategy. Draw your own conclusions, folks.
We may not be at the absolute peak yet, but the long-term trend is DOWN.
Look at my comment history, I called it when AAPL was trading 680+, now where is it? LOL.
Its odd that 299 was to be interpreted as competitive with nexus 7 etc and 30 bucks more isn't...
Earenigns days are volotile times but first Apple has already dropped almost 100 points for almost no reason, and so the risk see3ms very minimal. Plus, every time Apple has "missed" and the stock dropped, it has proven to be a rare buying op. On the otehr hand, two tims this past year, the stock has shot up 40 points on earnings news. I say this stock is springloaded to pop 100 or more points soon. The only question is if it takes a few days, weeks or months, and by February I expect it to be pushing 800.
If they priced at $259 instead of $329, assuming it costs $200 to make that's a difference of (59-129) = $70 profit per unit. If they priced it at $259 it would take them selling 2.18 times more product to earn the same amount.
Take into fact that aapl brand makes it less price sensitive and demand outstrips supply. It's priced perfectly. Why cause a shortage and lose sales when you can make the same or more cash at a higher price point even if you sell slightly less?
Also from what I've read analyst are idiots causing fear to scoop up aapl on the cheap... One revised earnings from 8.93 to 8.88 eps based on a bunch of factors and determined aapl a sell going into earnings. I seriously wonder how much that jackass makes.