Mentioned during the Disney-Lucasfilm call: Disney (DIS) is (naturally) looking for ways to...
Tuesday, October 30, 2012, 5:34 PM ETMentioned during the Disney-Lucasfilm call: Disney (DIS) is (naturally) looking for ways to further profit from Star Wars merchandising and other non-film opportunities. There are some restrictions on what Disney can do in terms of "exploiting" Star Wars characters, but not as many as there were for the Marvel deal. Disney thinks 3D will allow the upcoming movies to gross more than the prequel. No value was assigned to Lucasfilm's Indiana Jones rights due to existing ties with Paramount. (live blog)
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