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Suzuki (SZKMF.PK) will stop selling cars in the U.S. after 27 years, and after its operations in...

  • Tuesday, November 6, 2012, 5:16 AM ET
    Suzuki (SZKMF.PK) will stop selling cars in the U.S. after 27 years, and after its operations in the country entered bankruptcy protection yesterday. The Japanese firm was hit by the strong yen, a limited line-up and strict regulation. Suzuki isn't exiting the U.S. altogether, though, and will now focus on motorbikes, all-terrain vehicles and marine equipment such as outboard motors.
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    Relatively small companies with undistinguished auto brands can still be successful financially by occupying niches either too limited or too specialized for the big companies or by catering to the needs of third world consumers.
    It is a model that several other third tier Western companies will have to pursue or become insolvent or be acquired by the rising auto companies of China and India
    6 Nov 2012, 05:24 AM Reply Like
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