Market Currents
Anheuser-Busch InBev (BUD) says it asked Paramount Pictures to obscure the Budweiser logo from a...
-
Thursday, November 8, 2012, 7:20 AM ETAnheuser-Busch InBev (BUD) says it asked Paramount Pictures to obscure the Budweiser logo from a bottle of beer actor Denzel Washington is drinking while he drives in the movie Flight. The move is ironic in a way since the general trend of consumer products companies is to pay to place products in high-visibility movies - notably in the new James Bond movie where 007 swaps his trademark martini for a Heineken (HINKY.PK) in a paid ad.
Other date
Latest Consumer Articles
