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McDonald's (MCD) announces comparable store sales fell 1.8% in October, with U.S. participating...
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Thursday, November 8, 2012, 8:26 AM ETMcDonald's (MCD) announces comparable store sales fell 1.8% in October, with U.S. participating in the downward trend with a 2.2% dip for the month. The Asia/Pacific, Middle East and Africa segment saw a 2.4% decline in comparable sales, while Europe fell 2.2% with strength in the U.K. preventing further erosion. The company cites "heightened competitive activity" in the U.S. as a force, but questions on the execution of McDonald's value proposition are sure to be raised. MCD -0.9% premarket. (PR)
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My concern is whether this is a temporary blip or a problem with execution by management. MCD is not an island and competition exists.