Three schools of thought on the drop in McDonald's (MCD) comparable store sales across the...
Thursday, November 8, 2012, 9:29 AM ETThree schools of thought on the drop in McDonald's (MCD) comparable store sales across the global: 1) The company is executing poorly and is fiddling while Rome is burning. 2) The restaurant chain is an early bellwhether indicating the global economy is in even worse shape than many forecasts. 3) The squeeze play is on with Burger King and Wendy's hitting the market with a premium menu and updated stores, while Panera Bread and Chipotle are stealing consumers willing to trade up.
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