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Thursday, Nov 8
2012, 6:30 PM
Groupon (GRPN) again used its Q3 earnings call to promise its dismal international performance...
Groupon (GRPN) again used its Q3 earnings call to promise its dismal international performance will get better as it improves deal mix, personalization, and mobile support. And again, it refused to promise a big improvement will happen next quarter. Also: marketing expenses are set to start rising again as Groupon spends more to target existing customers, and the company hopes to lower its dependence on e-mails by monetizing search traffic and encouraging the browsing/searching of deals on its site. Average billings/customer fell in both the U.S. and Europe. GRPN -15.3% AH. (Q3: I, II)