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Tuesday, Nov 13
2012, 12:17 PM
Victoria's Secret plans to continue using TV marketing campaigns to build its brand with a...
Victoria's Secret plans to continue using TV marketing campaigns to build its brand with a network holiday show this year expected to see +10M viewers. In contrast to many retail rivals, the successful Limited Brands (LTD +1.7%) division doesn't invest heavily in social media promotions and online ads. But whatever it's doing it's working with Victoria's Secret posting 8% to 12% growth quarter after quarter while Internet-happy retailers struggle.