PepsiCo (PEP -0.2%) launches Pepsi Special in Japan with the distinctive claim the soda can stop...
Wednesday, November 14, 2012, 1:41 PM ETPepsiCo (PEP -0.2%) launches Pepsi Special in Japan with the distinctive claim the soda can stop the body from absorbing fat and help lower cholesterol levels. The company was able to pull off the achievement after Japan's government gave the product a FOSHU label - indicating it's a food/drink containing ingredients with functions for health improvement and can have positive physiological effects on the human body. A U.S. launch is rated as extremely unlikely with scientists stateside dubious and the FDA yet to weigh in.
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