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Wednesday, Nov 21
2012, 4:14 PM
After pegging Y/Y growth at 16% for the first 18 days of November, comScore thinks U.S....
After pegging Y/Y growth at 16% for the first 18 days of November, comScore thinks U.S. e-commerce spending will rise 17% Y/Y in November and December. That's above the 15% holiday season growth estimated by Forrester, and also the 15% growth assigned by comScore for Q3. Mobile activity seems to be accelerating a long-term trends: an October survey of U.S. smartphone/tablet owners found 55% claiming they plan to use their devices to shop this holiday season. (eBay mobile use)