Market Currents
It turns out that a sizable chunk of Black Friday one-day-only deals that can't be beat actually...
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Thursday, November 22, 2012, 8:00 AM ETIt turns out that a sizable chunk of Black Friday one-day-only deals that can't be beat actually can be beat, often at the same store. An analysis finds that out of 500 doorbusters, almost a third had already been sold at lower prices this year. Home Depot (HD), for example, is selling a GE Adora dishwasher for $598, claiming savings of $151. Except that the machine was available for $538 last month.
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This news story has 4 comments:
Marketers are simply employing what they have learned from observing the tactics of political campaigns.
Bodes well for the retailers, should be no January surprises to the downside.
for the stores who make double digit percent of their year on the one day, the perception it was a waste of time or a cheat could close doors.
Happy Holidays