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Campbell Soup (CPB +0.4%) aims to attract younger consumers with new packaging and digital...
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Friday, November 23, 2012, 10:03 AM ETCampbell Soup (CPB +0.4%) aims to attract younger consumers with new packaging and digital marketing campaigns that attempts to paint the company's iconic soup cans in a whole new light. A new product line - Campbell's Go - epitomizes the on-the-go, modern direction the company is looking to strike into.
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