Market Currents
Attempts by Facebook (FB), Google (GOOG) and other Web sites to boost their mobile revenues...
-
Monday, November 26, 2012, 6:24 AM ETAttempts by Facebook (FB), Google (GOOG) and other Web sites to boost their mobile revenues could be hit by a new app for Android called AdBlock Plus, which is due to be launched tomorrow by German firm Eyeo. As the name suggests, the app blocks pop-up and display ads on Web sites, and commercials that precede videos such as on YouTube.
Other date
TECH ETFs IN FOCUS
Latest Tech Articles
This news story has 7 comments:
I think a lot of people would pay for an ad blocking app.
On a cellphone they're very annoying because they take up so much space on whatever you're currently using, that you have to take the time to close it before you can move on (or back to) whatever you were trying to do in the first place.
It'll be popular, and a real problem to ad revenue companies
It isn't making a serious hit in web sales from traditional platforms, AFAICT, and AdBlock has been there (for free) for years.
Some will implement it - the most tech-savvy. Those are the types least likely to follow an online click-ad anyway, I suspect. So, very little impact.
You're correct that you don't notice them (nor are they intrusive) on a bigger screen such as a laptop or tablet.
But they're a major PITA on a cellphone, because because on such a small screen and ad blocks out what you're trying to do in the first place. And that my friend is not just annoying, it's frustrating