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LinkedIn (LNKD) hopes to give its ad sales (25% of Q3 revenue) a boost by launching an API that...
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Wednesday, November 28, 2012, 11:36 AM ETLinkedIn (LNKD) hopes to give its ad sales (25% of Q3 revenue) a boost by launching an API that will give developers the chance to build tools for automatically launching and quickly managing ad campaigns. That, in turn, could help LinkedIn be the recipient of the kind of large-scale campaigns often seen on Facebook, and enabled by the likes of Salesforce-acquired Buddy Media. Adobe is among the initial API partners.
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