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Wednesday, Nov 28
2012, 12:33 PM
A growing number of retailers look to use food and drinks to entice shoppers into their stores....
A growing number of retailers look to use food and drinks to entice shoppers into their stores. Naturally, J.C. Penney (JCP +3.7%) is front of the trend with plans to add juice bars and mini-coffee shops, but Urban Outfitters (URBN +1.2%) and Gap (GPS +0.3%) are also buying into the trend. Though upscale restaurants in department stores are a long-time tradition, industry insiders acknowledge the margin for error is razor-thin on execution.