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Coffee drinkers in 48 select Starbucks (SBUX +1.7%) stores have the opportunity to pay $7 for a...
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Wednesday, November 28, 2012, 12:49 PM ETCoffee drinkers in 48 select Starbucks (SBUX +1.7%) stores have the opportunity to pay $7 for a single cup of a special Costa Rica blend. The move appears to be more about pumping up online sales for the product on the company's website rather than a precursor to a national rollout. The end game: Self-professed "coffee geeks" have created a sub-market for premium blends with prices approaching fine wine, so execs with Starbucks may be probing the upper bounds.
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This news story has 3 comments:
http://huff.to/Rj0EY6
Long SBUX but can't afford to drink it.
joni
Will never drink their coffee but own the stock, cause a sucker is born every minute!