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Pepsi might soon fall into third place in the sparkling beverage category behind Coke and Diet...
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Friday, February 18, 2011, 3:54 PM ETPepsi might soon fall into third place in the sparkling beverage category behind Coke and Diet Coke, Credit Suisse analyst Carlos Laboy says, as he downgrades Pepsico (PEP -1.9%) to neutral from outperform. Coca-Cola (KO -0.6%), on the other hand, "should hit a premium valuation reserved for next frontier thinking organizations."
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Take a look at the chart of NVO, the largest provider of medications for diabetics in the world. That will tell you the story.
Long NVO.
My guess is they have 3 paths
1) get rid of a terrible female CEO
2) Sell themselves to a German (Euro) competitor
3 Continue to Sink