On its FQ3 call, Pandora only blamed its soft FQ4 guidance on advertiser caution, partly due to...
Tuesday, December 4, 2012, 6:09 PM ETOn its FQ3 call, Pandora only blamed its soft FQ4 guidance on advertiser caution, partly due to the fiscal cliff. Its mobile ad revenue per thousand listener hours (RPM) hit a record high in FQ3, but remains less than half its PC ad RPM, which is slumping - Pandora blames this latter issue on the removal of a 40-hour listening cap, and a greater focus on mobile. Total headcount rose 38% Y/Y and sales headcount 75%; Pandora is counting on those new hires, along with support for new ad platforms, to give mobile monetization a lift. P -18.7% AH.
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