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McDonald's (MCD) says the McRib sandwich officially comes back to stores on December 17th (some...

  • Wednesday, December 5, 2012, 3:16 PM ET
    McDonald's (MCD) says the McRib sandwich officially comes back to stores on December 17th (some earlier) in what will be an effort to put a late charge into sluggish Q4 sales. While the release of the sandwich is timed to generate a swell of marketing buzz, the price of pork is also a consideration. (McRib locator)
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This news story has 4 comments:

  •  
    Raise your prices MCD..forget about Pork..short term driver of some sales
    5 Dec 2012, 04:11 PM Reply Like
  •  
    They need to stay low to compete.
    5 Dec 2012, 07:29 PM Reply Like
  •  
    They don't need to sell $1 double cheeseburgers, chicken sandwiches and any size coffee to "compete"..thats giving away your product(s), not driving profits...
    6 Dec 2012, 10:00 AM Reply Like
  •  
    Um.........have you paid for a lunch for a family of 4. It cost me $20?
    7 Dec 2012, 09:07 AM Reply Like
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