China's retail sales shot up 14.9% in October, providing companies selling in the region a...
Monday, December 10, 2012, 10:07 AM ETChina's retail sales shot up 14.9% in October, providing companies selling in the region a reason to breath just a tad bit easier. The China Generak Chamber of Commerce estimates retail sales will surpass 20 trillion yuan ($3.21T) in 2012 and add another 15% to that mark by 2015. But the trick for U.S. companies with China is to move into rural areas in order to tap into growth potential without stepping into quicksand if brand recognition isn't strong or prices are too high. Walking the tightrope: F, EL, YUM, SBUX, TIF, MCD.
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