Chinese e-commerce companies gear up for a gigantic "double 12" promotion which follows up on...
Wednesday, December 12, 2012, 8:44 AM ETChinese e-commerce companies gear up for a gigantic "double 12" promotion which follows up on last month's "Single's Day" event on November 11. Though online shopping accounts for a lower percentage of total sales in China than in the U.S. or in many European nations, the pie is still much bigger. The November 11 promotion kicked up 19.1B yuan ($3.06B) in online sales - close to 50% more than what U.S. companies hauled in on Cyber Monday.
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