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TomTom (TMOAF.PK) is up 6.1% in Amsterdam after a Rabobank analyst claims there's a 30% chance...
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Wednesday, December 12, 2012, 11:43 AM ETTomTom (TMOAF.PK) is up 6.1% in Amsterdam after a Rabobank analyst claims there's a 30% chance Apple (AAPL) will try to buy the company to help fix Apple Maps - TomTom currently provides mapping/navigation data for the much-criticized app. Navigation services rival Telenav (TNAV +4.7%) appears to be rallying on the news, but PND rival Garmin (GRMN -3.3%) is lower. TomTom CEO Harold Goddjin said in October his company plans to remain independent.
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Content supply chain
Apple also had a free ride on the back of the App developers that upgraded the iPhone to a free software store. Rovi (ROVI) probably sold trillions of games, but is only valued at USD 1.5 billion. Instead, the attraction of free applications made billions for Apple without lifting a finger. However, the App market is not an iPhone exclusive. Google also captured the App-market train with its Android OS. Digitaltrends shows it is now taking market share from everybody including Apple. Google has now booted out the Apple ecosystem as it also overstepped the supplier border with the Motorola acquisition. Replacing the Google maps content was done in a hurry. A bid for the TomTom (TOM2) map know-how will cost Apple only a couple of billions, but it all adds to the bill of making its own content. Apple will have to invest more capex in its iOS and come up with some dramatically new features. Its resistance to acquisitions to gain content will have to change. The Windows 8 platform has to make up a lot of lost ground, but is not dead in the water yet. The asymco graphs show the Android gains and also remind investors that Symbian had a 41% market share at the start of 2010.