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Wednesday, Dec 12
2012, 3:09 PM
Wendy's (WEN -0.7%) presented at a Wedbush investor conference today with a spotlight on its...
Wendy's (WEN -0.7%) presented at a Wedbush investor conference today with a spotlight on its U.S. sales after a roller coaster ride by McDonald's over the last two months raised some questions in the sector. The company reaffirms the outlook for FY12 EBITDA and notes it expects to be less capital intensive. Look for Wendy's to take on edgier rivals such as Five Guys, Panera, and Chipotle with a marketing focus pushing the message its quality is the same for less the cost. Comments from execs indicate the fast food seller won't be pulled into the hyper-promotional activity of McDonald's, Burger King, and Subway. (webcast)