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Why YouTube (GOOG) is dominating mobile video: an IAB study of U.S. mobile video viewers found...
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Friday, December 14, 2012, 6:18 PM ETWhy YouTube (GOOG) is dominating mobile video: an IAB study of U.S. mobile video viewers found 45% watch music videos, 42% movie trailers, 41% tutorials, and 37% "funny short video clips." In other winds, the kinds of short-form video content the Google site is well-known for. Also encouraging for YouTube is the fact 53% of respondents said they're "positive or neutrally receptive" to mobile video ads - a question like that usually understates the actual willingness to watch an ad.
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This news story has 3 comments:
I like the fact that the video postings produced are open to the public both amateur and professional. The open nature of the format is truly refreshing. Even the comments posted after the videos occasionally have useful information and links to products and services.