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Tuesday, Dec 18
2012, 1:28 PM
Even as many fret about mobile monetization, eMarketer is hiking its 2012 U.S. mobile ad sales...
Even as many fret about mobile monetization, eMarketer is hiking its 2012 U.S. mobile ad sales forecast to $3.84B from a prior $2.61B. Also, its 2013 and 2014 forecasts now stand at $6.97B and $10.94B. That could be lifting Millennial Media (MM +5.7%), whose 2013 and 2014 estimates are now at $138M and $199M, and Pandora (P +4.3%), which is at $347M and $496M. Market leader Google's (GOOG) U.S. sales are now expected to total $2.17B in 2012, $3.98B in 2013, and $6.33B in 2014. For Facebook (FB), the numbers are $339M, $851M, and $1.22B. (previous)