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Facebook (FB -1.3%) has halted a test for a mobile display ad network: a spokesman says the...
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Wednesday, December 19, 2012, 2:33 PM ETFacebook (FB -1.3%) has halted a test for a mobile display ad network: a spokesman says the company wants to focus on mobile news feed ads for now. Many were intrigued by the network's potential to leverage Facebook's user data to deliver ads on other sites/apps, thus making it a formidable rival to Millennial Media (MM +2.8%), Google's AdMob, and Apple's iAd. Millennial and Velti (VELT +8%) could be rallying on the news. (earlier: I, II)
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