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Execs with Darden Restaurants (DRI) tip off during the firm's earnings call that they will...

  • Thursday, December 20, 2012, 9:10 AM ET
    Execs with Darden Restaurants (DRI) tip off during the firm's earnings call that they will become more promotional in order to drive sales back to Red Lobster, Longhorn Steakhouse, and Olive Garden. Building menus with more affordability (sub $15) is critical with rivals becoming more aggressive and consumer confidence shifting up and down faster than models can forecast. (webcast)
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This news story has 2 comments:

  •  
    Sounds like a recipe for better shareholder returns. Not
    20 Dec 2012, 09:18 AM Reply Like
  •  
    Longhorn was doing better before the added the lower cost menu items, now they are going to add more. Olive Garden well I don't have any good to say about them.
    20 Dec 2012, 09:27 AM Reply Like
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