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Salesforce (CRM) might respond to Oracle-Eloqua by making a cloud marketing purchase of its own,...

  • Thursday, December 20, 2012, 6:33 PM ET
    Salesforce (CRM) might respond to Oracle-Eloqua by making a cloud marketing purchase of its own, thinks BMO's Karl Keirstead. He views the deal as a "modest net negative" for Salesforce, believing it will make it a little tougher to eat away at Oracle's (ORCL) traditional Siebel CRM software base. Startups Marketo and HubSpot are named as potential Salesforce targets - both compete with Eloqua, and would complement Salesforce's Marketing Cloud offerings. (previous)
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    I would rather have Larry and Mark on my side of the table, then being across from them.
    20 Dec 2012, 07:16 PM Reply Like
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