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Barnes & Noble (BKS) +8% premarket after Pearson (PSO) says it will invest $89.5M...

  • Friday, December 28, 2012, 9:04 AM ET
    Barnes & Noble (BKS) +8% premarket after Pearson (PSO) says it will invest $89.5M in Nook Media in exchange for a 5% equity stake. BKS says the strategic investment "will accelerate customer access to digital content by pairing [Pearson's] leading expertise in online learning with Nook Media's expertise in online distribution." Following the transaction, BKS will own 78.2% of Nook: Microsoft will own 16.6%.
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    Pearson is in charge of the testing materials for The Common Core Learning Standards. If they are investing in Nook Media, you can follow the money trail to schools all over the US.

    Someone forgot to tell Pearson that Apple has a pretty good foothold in many schools.

    Thank you Dept. Of Education for making it about money and test taking.
    28 Dec 2012, 09:11 AM Reply Like
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